Princess Pictures was founded in 2003 by Laura Waters. Today, Waters and company partner and managing director Emma Fitzsimons have built a multi-purpose production centre in Melbourne, housing a team of smart, optimistic and ambitious people working in both live action and animation. Princess has an impressive track record across comedy, drama, features, children’s and animation, producing critically acclaimed and culturally impactful series and features.

In addition to the creation of original IP, Princess Pictures is a full-service live action and animation studio; from early development, talent attachment, financing and strategy through accounting support and legal, agency and tax rebate services, production / post-production / animation through final delivery to ongoing exploitation and royalty reporting. Princess has robust relationships with international buyers and financiers, proven with recommissions from a number of studios and producers. 

In 2021, Princess Pictures launched a creative collaboration with animation company Bento Box to establish Melbourne-based animation studio Princess Bento, producing original Australian adult animation series for the US market and providing ongoing service work on original US series.