There’s a difference between claiming to be a 24/7 travel provider and actually proving it in times of crisis. TAG once again demonstrated its ability to handle emergencies during the recent cyclone that struck Australia’s east coast.
In an industry where unpredictability is the norm, TAG Travel Specialists must always be prepared for any eventuality—including extreme weather events. The company is no stranger to crisis management, having successfully navigated travel disruptions caused by floods in 2022, the strikes of 2023, the recent L.A. wildfires, and hurricanes around the U.S.
Cyclone Alfred, however, presented a new challenge. With the storm impacting the Queensland/New South Wales border—Australia’s epicentre for film production—it was a situation the team had never encountered before.
The award-winning TAG24 team responded swiftly, working to reschedule cast and crew arrivals, coordinate emergency departures, and relocate travellers from hotels affected by flooding and power outages. Their efforts received widespread praise from production managers and travel coordinators.
Beyond TAG24, Travel Specialists exceeded client expectations—taking calls outside regular hours to ensure everything ran smoothly. TAG’s Director of Production Alli Pratt—who was also in the cyclone’s path—began taking requests early Sunday morning to move VIPs out of flood zones. Leveraging her connections with The Langham, Gold Coast, she reached out to Nick Clarke, their Director of Sales and Marketing, for urgent assistance.
Understanding TAG’s clientele, The Langham swiftly accommodated the bookings and worked tirelessly to ensure both new and existing guests remained safe and comfortable throughout the storm.
The experts at TAG secured a private entrance for their production clients, and ensured they were checked in and enjoying hot showers within 45 minutes.
“Ensuring our colleagues were safe, plus running the hotel with limited services, was paramount. We managed to house some of our operational team in the hotel, so they could support our business and look after our guests. Many of our team had lost power at home, plus public transport was shut down, so providing a safe place to stay was also a priority. Within the hotel we relocated some of our food and beverage offerings to new venues, which enabled our TAG guests to continue enjoying The Langham service, and ultimately everyone was comfortable and fed.”
Nick Clarke, Director of Sales and Marketing, The Langham Gold Coast
Industry professionals had high praise for TAG’s crisis response:
“TAG24 has been amazing this weekend. I feel bad for hassling them 24/7, I know how busy they are.”
Georgia Hoy, Production Coordinator
“Disaster management is an inherent part of filmmaking, and we rely on TAG for its unparalleled responsiveness in critical situations. When things go wrong—and they often do—I know I can reach Alli at any time, whether it’s early on a Sunday morning during a cyclone or late at night with an actor on the other line. I have complete confidence that Alli will answer within a few rings and resolve the issue swiftly. Alli understands that sometimes we can’t afford to wait for standard after-hours services to manage travel issues. In certain moments, you need someone who can immediately escalate matters—whether it’s waking up a hotel chain’s general manager or getting a message through to air traffic control.”
Murray Alford, Production Manager
Trust TAG to seamlessly book your travel and prioritise traveller safety during your next production.
