Netflix has dropped the first trailer for highly anticipated new thriller, Clickbait – Victoria’s first Netflix Original drama series – ahead of its global release on the streaming giant on August 25.

Filmed at Docklands Studios Melbourne and on location around Melbourne, the eight-episode series was co-created by Victorians, Tony Ayres and Christian White.

Ayres is one of Australia’s most prolific showrunners, writers and directors, with award-winning credits including Nowhere Boys, Glitch and The Slap. White is a best-selling author and screenwriter, who co-wrote internationally acclaimed feature film, Relic, which was also shot and produced in Melbourne.

Starring Adrian Grenier, Zoe Kazan and Betty Gabriel, Clickbait follows father and husband Nick Brewer (Grenier), who is abducted in a crime with a sinister online twist. Those closest to him, sister (Kazan) and wife (Gabriel), race to uncover who is behind his disappearance and why.

Watch the trailer here:

The series was produced by Melbourne-based Matchbox Pictures and Tony Ayres Productions together with Heyday Television for Netflix. All three companies are part of NBCUniversal International Studios, a division of Universal Studio Group.

Clickbait was attracted to Victoria through Film Victoria’s production incentives. The Victorian Screen Incentive provides competitive grants to projects that spend at least AU$3.5 million on production, or production and post-production, in Victoria.

Want to find out more about the Victorian Screen Incentive or be introduced to one or more of the state’s talented creators? Contact Film Victoria’s Manager of Production Attraction & Support Joe Brinkmann at [email protected].