20 September, Sydney – Ausfilm, Australia’s industry association for screen service businesses responsible for attracting international film and television productions to Australia, is pleased to announce the appointment of Tom Roache to the role of Director of Marketing, Communications and Industry Partnerships based in the Sydney office.

In this role, Tom will lead the marketing team to develop and execute global marketing and communication strategies that drive awareness of Australia as a leading production destination including Australia’s screen production incentives and the creative businesses (Ausfilm Members) that support the Australian screen industry’s continuing excellence and growth.

Tom has extensive marketing and public relations experience having worked in senior roles with global studio powerhouses including The Walt Disney Company, 20th Century Fox and Paramount Pictures. Over his career he has spearheaded integrated, multi-disciplinary campaigns for a diverse range of titles such as Jojo Rabbit, Bohemian Rhapsody, Deadpool 2 and worked on numerous iconic Australian titles such as Happy Feet, Bran New Dae and Mao’s Last Dancer. Previously, Tom ran his own successful communications agency, The Publicity Dept, which serviced international clients and local film productions.

Ausfilm CEO Kate Marks said of the appointment, “We are delighted to have secured Tom for this important role. His vast experience and knowledge developed over 20 years working in the screen industry make him a terrific fit to lead our marketing initiatives to ensure Australia continues to be front of mind to international filmmakers.

“In addition to this, a key focus of the role is to support Ausfilm members position their businesses in the global market and capitalise on the many opportunities to work on large scale international productions in Australia. Tom’s passion for the industry and collaborative nature along with his highly regarded leadership and communication style will make him a wonderful addition to Ausfilm’s high performing team.”

Tom Roache said, “Ausfilm plays a vital role championing Australia as a leading production destination and I’m thrilled to be joining the team. The calibre of Australian screen businesses is world class and I’m excited to showcase the production incentives and incredible depth of talent and capabilities we have to offer on the international stage.”

Tom will commence in the role on 4 October 2022.